Logo design

The forum to discuss the upcoming event held in Melbourne to raise funds for charities currently involved with the Victorian 2006 Bushfire disasters.
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breaksRbest
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Logo design

Post by breaksRbest » Thu Dec 21, 2006 5:40 pm

tell us what you think of the logo for Fire:Aid?

Image

keep in mind that we need to keep it fairly simple as it will be used for a whole lotta different things (including tee shirts etc)

(Thanks to valuetime for putting it together)
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valuetime
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Post by valuetime » Thu Dec 21, 2006 5:46 pm

well, i like it. especially the subtle web 2.0 shading.

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fooishbar
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Post by fooishbar » Thu Dec 21, 2006 6:42 pm

lower-case, maybe? (that's even more web 2.0.) or maybe just a different font. the text isn't grabbing me, tbh.
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Post by lynt » Thu Dec 21, 2006 6:58 pm

arial bold italic

:teef:

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fooishbar
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Post by fooishbar » Thu Dec 21, 2006 7:00 pm

comic sans ms or gtfo/stfu/zomg/aimbot.
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aroes wrote:promising, but lost me at offensive mid range snarl

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system
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Post by system » Thu Dec 21, 2006 8:01 pm

I like the iconography and colour. :thumbup:

A condensed cut of the logotype would work better IMO, Dave. (Web 2.0 design requires keylines too. ;))
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valuetime
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Post by valuetime » Thu Dec 21, 2006 10:12 pm

akzidenz grotesk ftw.

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Post by breaksRbest » Fri Dec 22, 2006 2:01 am

uuuuuuuummmmm, I have no idea what you're talking about.

do you like it or not?
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valuetime
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Post by valuetime » Fri Dec 22, 2006 5:06 am

akzidenz grotesk is the typeface used here. as you can clearly see, it shits all over similar typefaces:

Image

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Post by quick » Fri Dec 22, 2006 7:10 pm

nerds... lol
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Post by valuetime » Fri Dec 22, 2006 7:13 pm

post count.

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Post by fooishbar » Fri Dec 22, 2006 7:15 pm

valuetime wrote:akzidenz grotesk is the typeface used here. as you can clearly see, it shits all over similar typefaces:

the typeface is nice, it's just the IMPOSING ALL CAPS BIT. it's a bit 'FIRE AID, MOTHERFUCKER'.

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Post by system » Sat Dec 23, 2006 8:20 am

breaksRbest wrote:uuuuuuuummmmm, I have no idea what you're talking about.

do you like it or not?

Yessir! :thumbup: (:lol:)
DRS wrote:It’s uplifting while we drift through time,
‘cause we keep pushing the vibe.

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Post by ghetto kitty » Sat Dec 23, 2006 1:29 pm

fooishbar wrote:
valuetime wrote:akzidenz grotesk is the typeface used here. as you can clearly see, it shits all over similar typefaces:

the typeface is nice, it's just the IMPOSING ALL CAPS BIT. it's a bit 'FIRE AID, MOTHERFUCKER'.


agree...

the font aint doin much for me, but i like the logo...

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Post by drew » Sat Dec 23, 2006 7:31 pm

i think possibly the '+' to be a bit for a focus as well cause the type is a little too overpowering

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Post by Lauer » Sun Dec 24, 2006 10:35 am

Maybe the fire extinguisher as the "I"?

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Post by Andrez » Sun Dec 24, 2006 8:47 pm

fooishbar wrote:it's a bit 'FIRE AID, MOTHERFUCKER'.


...cool!!!

:shock:

I like it!!

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Post by Blaxter » Mon Dec 25, 2006 10:15 am

Lauer wrote:Maybe the fire extinguisher as the "I"?


Definitely agreed. Thats the first thing I thought when I saw it between the two words.

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Post by Lós Kasino— » Thu Jan 04, 2007 3:37 am

I had a few attempts at some designs if it can contribute anything / or if anyone would like to comment ??



flames:



Image




expo 88 style:



Image

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Post by system » Thu Jan 04, 2007 7:02 am

Lós Kasino— wrote:I had a few attempts at some designs if it can contribute anything / or if anyone would like to comment ??

Just as a gentle reminder:
breaksRbest wrote:keep in mind that we need to keep it fairly simple as it will be used for a whole lotta different things (including tee shirts etc)

Simple means keeping the amounts of colours to nearly monotone and the shapes to those that can be reproduced easily at a range of different sizes. :)
DRS wrote:It’s uplifting while we drift through time,
‘cause we keep pushing the vibe.

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Post by deviant » Thu Jan 04, 2007 10:27 am

I like it the way it is 8)

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Post by Lós Kasino— » Thu Jan 04, 2007 12:51 pm

yea thats cool - just throwin some ideas out there.

:)

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Post by breaksRbest » Fri Jan 05, 2007 6:34 pm

Lauer wrote:Maybe the fire extinguisher as the "I"?



quite a few people have suggested this
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Post by deviant » Fri Jan 05, 2007 6:47 pm

which "I"? the one in "fire" or the one in "aid"?

or





wait for it









both :shock:

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Re: Logo design

Post by DBoy » Mon Jan 08, 2007 11:33 am

breaksRbest wrote:tell us what you think of the logo for Fire:Aid?

Image

keep in mind that we need to keep it fairly simple as it will be used for a whole lotta different things (including tee shirts etc)

(Thanks to valuetime for putting it together)



Can we use the bandaids like last time? Keep the theme going?

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Post by gnat » Mon Jan 08, 2007 11:40 am

extinguisher as the i yes

and i like lower case too

apparently upper case is not as easily distinguished by our brains. i heard that somewhere once

but really i just like lower case

nice work!

and one more thing, do you reckon something representative of the music- like a record on the extinguisher instead of the cross? maybe not, just ideas
Last edited by gnat on Thu Jan 11, 2007 1:04 pm, edited 1 time in total.
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Post by Lizkins » Mon Jan 08, 2007 2:46 pm

me likes. font ain't totally grabbing me, but still radness 8)

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Post by valuetime » Thu Jan 11, 2007 9:40 am

i'll try to address all these points without sounding like a jerk:

logo for i: i can't ever see replacing the I with an icon working as well (you guys managed to hit one of my pet peeves!). i did it up quickly anyway to demonstrate. as you can see, the letter spacing gets all wrecked and it becomes slightly less legible. simplicity FTW, i say.

Image

typeface: i chose the typeface because it evokes the bold simplicity of medical kits and fire extinguishers. i've always been an akzidenz slash clarendon man (check bland, myspace and the local lineup posters) because they are simple typefaces with lots of character.

uppercase/lowercase: lowercase letters are more varied in height, width and makeup, making them easier to read than uppercase. however, a seven letter logo can be set in uppercase and be bolder and as legible. also, the solid cap height and baseline of the first logo make the extinguisher stand out.

bandaid/cross on logo/record on logo: the extinguisher/cross simply illustrates the event name. putting a record on it would confuse this. the music element could be better conveyed by the flyer. also, beat:aid, i stopped liking the bandaid look because on reflection, to bandaid something is to paper up it's cracks, and not to provide a genuine solution. i thought it could be construed as negative.

i still like the original, so i say that since no one really hates it, why not use it? the poster art will be as/more important than the logo anyway, and i guarantee that if you put this on a flyer, people will either go "wow, cool" or simply "meh" but will be blown away by the artists or event as a whole. very rarely would people not go to something because the flyer sucked (virus still sells records even with that shoddy 3D look they've been using for years).

so anyway, that's my thoughts.

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Post by breaksRbest » Thu Jan 11, 2007 9:43 am

well said Dave
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Post by system » Thu Jan 11, 2007 12:40 pm

valuetime wrote:i say that since no one really hates it, why not use it? the poster art will be as/more important than the logo anyway

:scr1pt:
breaksRbest wrote:well said Dave

:scr1pt:

Roll it out!
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‘cause we keep pushing the vibe.

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Post by DBoy » Thu Jan 11, 2007 3:31 pm

valuetime wrote:bandaid/cross on logo/ illustrates the event name. i stopped liking the bandaid look because on reflection, to bandaid something is to paper up it's cracks, and not to provide a genuine solution. i thought it could be construed as negative.


so anyway, that's my thoughts.


I think that this "deeper" analysis of the use of the band aid on the logo instead of the cross is exactly that, over analitical. I can not imagine anyone percieving the event as a quick-fix-solution because we have used a band aid on the flier and logo, eitheer before the event or in retrospect.

The main reason i suggest we use it is to have a common theme between the last event and this one, and for any future ones.
Looking at the beat.aid flier it did not actually use the band aid that much, maybe there is another way to tie them together? once we do the flier maybe?

Image
Image

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Post by breaksRbest » Thu Jan 11, 2007 4:27 pm

we'll chuck a couple of band aids on the flier for ya ;)
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Post by DBoy » Thu Jan 11, 2007 4:37 pm

thats me satisfied, even if they are only real band-aids and only on the flier i get.

Logo is locked and loaded, good gob Valuetime!

D>

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Post by Blaxter » Mon Jan 15, 2007 11:06 pm

Nice work Dave, even though you stuck to you're guns, I hardly think I would be any different in my attitude if the tabels were turned. You have obviously put a lot of thought and your own time into comeing up with art worl/ logo ideas.
Maybe in the future, as a suggestion, don't waste time asking for suggestions. A good designer is just that, armchair critics are just cowboys. Oh and I'm a dirty bogan.
But don't mind me. Top effort there bro.

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Post by Spherix » Wed Jan 17, 2007 2:43 pm

i like the virus logo :(
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Post by valuetime » Wed Jan 17, 2007 3:36 pm

nothing wrong with their logo...

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