Media Release so far.. contributions please

On Jan 14, 2005 the Melbourne Beats crew along with some 700+ people raised around $17,000 for the Asia Quake & Tsunami appeal. This forum is an archive of the organisational discussion for the event.
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lynt
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Media Release so far.. contributions please

Post by lynt » Thu Jan 06, 2005 1:21 pm

beat.aid –

Melbourne dance community fund raising event for the Asia Quake & Tsunami appeal

B.L.I.M – UK (TCR)
MC Tali with Hollie G, Zaniah & DJ Motive (Full Cycle)

NuBreed (live)
Andy Page (live)
Phil K
Blueprint (live)
Brewster vs Lynt
Fletch vs Seven
Kombat Bass
with local support


A collective of dance dj’s/acts, promoters and the wider Melbourne dance music community have joined forces to stage an event in an effort to raise money for victims of the recent Quake and Tsunami in Asia.

Branded beat.aid, the night provides a stellar line up of international and local breaks and drum n bass acts. All those involved have generously donated their time, and the Prince of Wales has provided the venue free of charge.

An exclusive beat.aid CD has been compiled to commemorate the night. The CD will include a selection of tracks from contributing Melbourne breaks and drum n bass artists. This CD will cost $10 and will only be available for purchase at beat.aid, with all money going towards the appeal, so don’t miss out.

100% of funds will be donated to the Red Cross Asia Quake & Tsunami Appeal.

So show your support Melbourne and stand proud!


Friday 14th January
Prince of Wales Bandroom
$20 on the door, however we encourage patrons to give generously.
9pm start.

For more information go to melbournebeats.com or email: beataid@niceproduce.com


Beat Aid would like to thanks:
All the performers
Shock Records
DMC Beats
Melbournebeats.com
Agent MAD
And all others that have contributed to making this event happen
Last edited by lynt on Thu Jan 06, 2005 2:12 pm, edited 7 times in total.

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Post by Ani » Thu Jan 06, 2005 1:23 pm

Should we say that the money from cd sales also goes to the cause?

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Post by eskay » Thu Jan 06, 2005 1:24 pm

should we add in a line about the raffle?
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Post by lynt » Thu Jan 06, 2005 1:28 pm

yes and yes.

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Post by breaksRbest » Thu Jan 06, 2005 1:29 pm

not all of the tracks on the CD are unreleased


Andy Page has donated Mr Rush for inclusion on the CD and I'm trying to get tracks from NuBreed and EK which may also be released already

I don't think we need to talk about the raffle
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Post by stovequeen » Thu Jan 06, 2005 1:33 pm

thanks for feedback..

wasn't 100% sure on content of cd so just put 'unleased' as a space saver.

i don't think we need to mention raffle either...

lucie commented that we should say '100%' of proceeds going to .... and i agree

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Post by eskay » Thu Jan 06, 2005 1:37 pm

yep coolio!

Agree with 100%..
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Post by lynt » Thu Jan 06, 2005 1:40 pm

been updating the top post as i get feedback....

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Post by shepherd » Thu Jan 06, 2005 1:48 pm

try and get a quote from one of the headliners or lynt/sk/lucie/ani etc "I support this cos etc etc". It's a personal show done by a group of people so I think it needs some kind of personal touch like that

put the date and venue in the subject title - very important for street press as they cut and paste everything.

send it as message text not as an attachment - eds/writers don't always read attachments

instead of putting $20 minimum, why not put. "$20 on the door, however we encourage patrons to give generously." or something along those lines - $20 minimum sounds a bit clumsy.

this sounds really salesy, but have a look at the other tsunami based events and their press releases, and make yours different ... if everyone is saying the same message the impact will be lost.

if the prince gets a mention for donations then i think agent mad, koan, dmc etc should also be given props for their help.

this is crazy though - look at the lineup. respect!

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Post by lynt » Thu Jan 06, 2005 1:50 pm

nice ben


hold the fort y'all, just got a revamped pr from lucie mad. ... i'll post it and see what you think.

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Post by lynt » Thu Jan 06, 2005 1:53 pm

im concerned about the salesyness of it ... what you suggest ben?

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Post by stovequeen » Thu Jan 06, 2005 1:57 pm

looks good karl :D

It reads pretty formal tho... and im worried about it getting too wordy.. we risk control of what is cut out if too big.

And yes, we def. need to make sure the PR is sent in body of message not as attachment..... they crack it otherwiwse :?

Edit: maybe next to the 'beat.aid' title at top put the date and venue

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Post by shepherd » Thu Jan 06, 2005 2:02 pm

i don't think it reads too salesy ... but a general thought I've had is I think some of the tsunami relief events have alterior motives (not scamming profits, but purely PR devices to raise brand awareness for a venue/promoter) ... definitely not this one ... but you don't want readers thinking this.

i guess call to action phrases should be avoided - 'don't miss out' on the CD for sale.

The objective would be to put the message out there and let people process it in their own way. Like the reader sees it and says - 'hey, these guys have all come together to do a party, money is going to charity and it looks fun. I'd like to be involved.' Instead of - and I've seen this in some other charity threads - 'DJ XYZ is donating his entire fee so you should come and drink the bar dry as we've said we'll donate an unspecified amount of takings to a charity we're yet to decide.'

That said - i think the latest one is great and the event is gobsmackingly ill! Just minor comments/waffling

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Post by Ani » Thu Jan 06, 2005 2:07 pm

Can we change the 'plus more tba' to "plus local support"?

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Post by shepherd » Thu Jan 06, 2005 2:10 pm

small revision - some suggestions ...

beat.aid featuring MC Tali, BLIM, NuBreed + friends – Friday January 14 - Prince of Wales

A Melbourne dance community fund raising event for the Asia Quake & Tsunami appeal


B.L.I.M – UK (TCR)
MC Tali with Hollie G, Zaniah & DJ Motive (Full Cycle)
NuBreed (live)
Andy Page (live)
Phil K
Blueprint (live)
Brewster vs Lynt
Fletch vs Seven
Kombat Bass
plus more tba

A collective of dance dj’s/acts, friends, promoters and the wider Melbourne dance music community have joined forces to stage an event in an effort to raise money to help assist the victims of the recent Quake and Tsunami in Asia.

All involved have generously donated their time.

A beat.aid CD has been compiled to commemorate the night and contribute to the Red Cross's fund raising efforts. The CD will include a selection of tracks from contributing Melbourne breaks and drum n bass artists.

100% of all ticket and CD funds will be donated to the Red Cross Asia Quake & Tsunami Appeal. Further information on the Red Cross's efforts can be found at http://url

So show your support Melbourne and stand proud!

Friday 14th January
Prince of Wales Bandroom
$20 on the door, however we encourage patrons to give generously.
9pm start.

For more information on beat.aid go to melbournebeats.com or email: beataid@niceproduce.com. For any media enquiries please contact Name Name on 9XXX XXXX or 04XX XXX XXX


Beat Aid would like to thanks:
All the performers
Shock Records
DMC Beats
Melbournebeats.com
Agent MAD
And all others that have contributed to making this event happen

[/b]

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Post by stovequeen » Thu Jan 06, 2005 2:13 pm

great work Ben.... you sure are the expert :smt023

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Post by Ani » Thu Jan 06, 2005 2:18 pm

Nice ben... but should we put in someones phone number?
Also... it still says "thanks" instead of thank at the end... picky I know but when i read these things it makes a difference to me

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Post by lynt » Thu Jan 06, 2005 2:19 pm

Wicked ben.. here's the update


beat.aid –

Melbourne dance community fund raising event for the Asia Quake & Tsunami appeal

B.L.I.M – UK (TCR)
MC Tali with Hollie G, Zaniah & DJ Motive (Full Cycle)

NuBreed (live)
Andy Page (live)
Phil K
Blueprint (live)
Brewster vs Lynt
Fletch vs Seven
Kombat Bass
with local support


A collective of dance dj’s/acts, friends, promoters and the wider Melbourne dance music community have joined forces to stage an event in an effort to raise money to help assist the victims of the recent Quake and Tsunami in Asia.

All involved have generously donated their time.

A beat.aid CD has been compiled to commemorate the night and contribute to the Red Cross' fund raising efforts. The CD will include a selection of tracks from contributing Melbourne breaks and drum n bass artists.

100% of all ticket and CD funds will be donated to the Red Cross Asia Quake & Tsunami Appeal. Further information on the Red Cross' efforts can be found at www.redcross.org.au

So show your support Melbourne and stand proud!


Friday 14th January
Prince of Wales Bandroom
$20 on the door, however we encourage patrons to give generously.
9pm start.

For more information go to melbournebeats.com or email: beataid@niceproduce.com


Beat Aid would like to thank:
All the performers
Shock Records
DMC Beats
Melbournebeats.com
Agent MAD
And all others that have contributed to making this event happen
Last edited by lynt on Thu Jan 06, 2005 2:31 pm, edited 4 times in total.

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Post by Guest » Thu Jan 06, 2005 2:25 pm

put a number in to any release sent to press - cos its so last minute phone is the quickest way for them to make instant contact - if they want to org an interview or something. don't put it online or in mass emails - just in the ones targeted to media types.

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Post by lynt » Thu Jan 06, 2005 2:28 pm

are we all happy with this as I will add the logo and PDF it to send out.

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Post by Guest » Thu Jan 06, 2005 2:29 pm

lyntmus - don't pdf it ... send it as plain text or as html! 90% of ppl don't realise you can copy and paste pdfs!

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Post by stovequeen » Thu Jan 06, 2005 2:30 pm

Happy with content :D

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Post by lynt » Thu Jan 06, 2005 2:32 pm

Anonymous wrote:lyntmus - don't pdf it ... send it as plain text or as html! 90% of ppl don't realise you can copy and paste pdfs!


no worries guest :P

plain text it iz.

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Post by shepherd » Thu Jan 06, 2005 2:38 pm

damn ... i'm like ol dirty ... don't know what alias to go under.

ben aka guest aka g.nice

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Post by breaksRbest » Thu Jan 06, 2005 2:42 pm

so, can we start sending it out??



btw - can anyone get in touch with Nick Thayer to ask if he'll donate a track for the CD??
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Post by Ani » Thu Jan 06, 2005 2:44 pm

i have already sent it on to the POW, and it is up in the News section of ITM.... so yeah, start sending!

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Post by shepherd » Thu Jan 06, 2005 2:46 pm

nick's on his honeymoon at the moment - uncontactable unfortunately.

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Post by lynt » Thu Jan 06, 2005 2:47 pm

nicks on honeymoon.... said to email his label. i'll do it.

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Post by Friday » Thu Jan 06, 2005 2:47 pm

it's good to send it as body text in an email but attach a pdf too - so they can forward it ;)
that's what i always do anyway! :)

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Post by lynt » Thu Jan 06, 2005 2:48 pm

well, get on it kids!

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Post by Guest » Thu Jan 06, 2005 2:51 pm

where can I get the pdf version, I want to send both to the Herald Sun...

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Post by eskay » Thu Jan 06, 2005 3:06 pm

I can make a pdf version when I get home..
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Post by lynt » Thu Jan 06, 2005 3:07 pm

lucie mad can do it.

if we're happy with this final version i'll add the logo and send it to lucie to PDF.


all clear?

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Post by mkultra » Thu Jan 06, 2005 3:30 pm

Well, I have sent it onto Cameron Adams and Danielle O'Donohue @ the Herald Sun, as soon as I get some feedback I will post it up....
I could eat alphabet soup and shit better lyrics

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Post by stovequeen » Thu Jan 06, 2005 3:32 pm

is anyone owning the 'thread starting' process on the other forums?

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Post by breaksRbest » Thu Jan 06, 2005 3:38 pm

I tried ITM but it was down :?
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Post by Ani » Thu Jan 06, 2005 3:43 pm

ditto brb. I'm happy for one of you guys to do it though.. more well known :)

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Post by mkultra » Thu Jan 06, 2005 3:47 pm

:lol: :lol: :lol: @ SQ...

now for something serious...

I just got word back from the Herald Sun, they couldn't offer us any free editorial but they will definitely put in a listing of our event next week...

hopefully in the "clubland" section of HIT.
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Post by stovequeen » Thu Jan 06, 2005 3:52 pm

why am i so funny MK?? :shock:

great work on the Age.. fingers crossed.

Re other forums..... can peeps hit Beatsworking, TheScene, RA, 12AM, Tranzfusion, ...... any others?

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Post by Ani » Thu Jan 06, 2005 3:56 pm

We're up on the POW site: www.princebandroom.com.au

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Post by Polecat » Thu Jan 06, 2005 4:03 pm

RA is done for forum promo and it is up in our events section.
It will also run in tomorrows new editorial.

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Post by Polecat » Thu Jan 06, 2005 4:44 pm

I just went over to TS and posted about it in their forum. no events section there anymore. Maybe Lynt can send Plasmo a flyer + press release and she can ask them to stick it on their home page?

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Post by lynt » Thu Jan 06, 2005 4:47 pm

sure, msn me her email addy.

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Post by breaksRbest » Thu Jan 06, 2005 4:51 pm

I have sent the release to Nicole Foote (JJJ)
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Post by lucas » Thu Jan 06, 2005 5:05 pm

FYI: Official promo thread has started in the Melbourne Beats forum.

http://melbournebeats.com/forum/viewtopic.php?t=267

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Post by ctoafn_DMZ » Thu Jan 06, 2005 6:26 pm

Cool stuff - I put my hand up to send the press release to some radio and alike but looks like its already been done. Was alaso waiting on news if we had a publicist.

Are my services still needed as it looks to have already been sent to JJJ, RRR and PBS are already on board courtesy of Alex Beatski ????

just hit the http://www.animatedrhythms.com board as well......... cool lil melbourne breaks crew.

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Post by mkultra » Fri Jan 07, 2005 9:48 am

Lucky mag are happy to do a follow up of the night, as much as they were keen to help out with editorial, the next issue isn't coming out until mid-feb.....
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Post by stovequeen » Fri Jan 07, 2005 12:18 pm

has anyone hit citysearch yet? if not i can do

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Post by mkultra » Fri Jan 07, 2005 12:20 pm

no..

go for it Fi...
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Post by stovequeen » Fri Jan 07, 2005 12:22 pm

:D
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