serato and ableton join forces...

[spin]

http://www.serato.com/news/id/2233

Serato and Ableton announce a creative partnership

Serato and Ableton are happy to announce a partnership, which will pave the way for the future of Digital DJing.

With shared artist rosters from hip-hop (DJ Jazzy Jeff, DJ Nu-Mark, A-Trak) to electronica
(Paul Van Dyk, DJ Sasha), both Ableton Live and Serato Scratch Live are renowned as the premier
performance platforms in clubs around the globe.

While Serato’s Scratch Live excels in vinyl emulation, music library control and lightning quick hands-on
scratching, Ableton Live provides the tools for production, on-the-fly remixing and beat creation.

“Ableton and Serato take different approaches to modern musical performance,” says Ableton CEO
Gerhard Behles, “But both companies live by the philosophy that software should be straightforward,
easy to use, and most importantly, reliable and stable onstage and in the studio. Ableton has never had
an answer for the DJ who wants vinyl control, and rather than try to emulate what Serato do so well, we
simply make sure that our products work well together.”

Serato Audio Research CEO Steve West agrees. “After years of talking together, we’re thrilled to be
working with Ableton. It’s exciting to think about what we can offer to DJs and producers: the ability to
go beyond just spinning records and add a personal stamp to the music they play.”

Just where this Serato and Ableton collaboration will take us has yet to be seen but one thing is clear:
the worlds of DJing, remixing and production for artists worldwide have changes ahead.

[Blaxter]

Yet to be convinced.

[Kaiproject]

they had to join forces to compete with the quality of traktor/traktor scratch hahah

can't wait to upgrade to pro in a few days (free)

[Motive]

this is great news.

[resist]

yeah, good news as far as I'm concerned.

will be really interesting to see what kind of products come out of it.