Goodbye Technics, Hello Panasonic.

*catalyst · Post by *catalyst » Fri Jan 11, 2008 12:16 pm

http://www.dpreview.com/news/0801/08011 ... cbrand.asp

Neat.

-Lachie

nic · Post by **nic** » Fri Jan 11, 2008 12:25 pm

palsonic ftw

Direkt · Post by **Direkt** » Fri Jan 11, 2008 12:31 pm

So they're changing their name.... interesting.

Strange idea - great brand name, the Technics brand.

Fents · Post by **Fents** » Fri Jan 11, 2008 1:02 pm

nic wrote:palsonic ftw

all bout TCL or DSE these day.

Post by **huge** » Fri Jan 11, 2008 1:16 pm

old techs will go up in price! huhuh

Direkt · Post by **Direkt** » Fri Jan 11, 2008 1:40 pm

And maybe, just maybe - this will persuade people that Tech's are old hat.

*fingers crossed*

Post by **JAMESSSS** » Fri Jan 11, 2008 2:45 pm

Thats it then.

Game over man, game over.

Scholtzy · Post by **Scholtzy** » Fri Jan 11, 2008 7:18 pm

stupid.

why would you want to get rid of an already successful brand name.

deviant · Post by **deviant** » Fri Jan 11, 2008 8:47 pm

Direktor wrote:And maybe, just maybe - this will persuade people that Tech's are old hat.

*fingers crossed*

Stanton 4 lyf!

Direkt · Post by **Direkt** » Mon Jan 14, 2008 10:02 am

Scholtzy wrote:stupid.

why would you want to get rid of an already successful brand name.

Whilst to us DJ's, Technics are indeed a successful brand name - to their parent company they're not that big in terms of both their percentage of sales within their own company, or even their market share in the DJ retail world.

Still.... makes you wonder what benefit this will have for the old Techincs products.

Post by **system** » Mon Jan 14, 2008 10:47 am

nothing like a new head of marketing when it comes to killing good brand awareness.

Blaxter · Post by **Blaxter** » Mon Jan 14, 2008 1:25 pm

They have always been the same company though. Makes no difference to me.

Direkt · Post by **Direkt** » Mon Jan 14, 2008 3:01 pm

Developing a brand name is a both a costly and timely affair, and few people would argue the strength of the Technics brand within the DJ ranks.

The fact that the majority of clubs still operate outdated 1200's is testiment to this. They're still the stock standard setup really.

nic · Post by **nic** » Mon Jan 14, 2008 3:18 pm

this is bad news imho

wot if you have a camo technics record bag? will it need to be rebadged?

Post by **fooishbar** » Mon Jan 14, 2008 3:34 pm

it's not about replacing technics with panasonic. it's about replacing national and matsushita and all those other brands with panasonic. technics is another, small, part of that, and it won't make any difference to them: in fact, they'll probably get more profit just by replacing national with panasonic, since it's better perceived.

nic · Post by **nic** » Mon Jan 14, 2008 3:36 pm

wot about all the dudes at dnb gigs with technics tshirts on?

FoundationStepper · Post by **FoundationStepper** » Mon Jan 14, 2008 3:40 pm

will new be vintage steetwear and worth more

Direkt · Post by **Direkt** » Mon Jan 14, 2008 3:55 pm

^ are you sure about this Foo?

flippo · Post by **flippo** » Mon Jan 14, 2008 3:58 pm

everything will be aldi/mcdonalds soon anyway.

nic · Post by **nic** » Mon Jan 14, 2008 4:03 pm

just wait till costco gets here

Post by **fooishbar** » Mon Jan 14, 2008 4:22 pm

Direktor wrote:^ are you sure about this Foo?

um, which bit? it's pretty much all in the linked article ...

Direkt · Post by **Direkt** » Mon Jan 14, 2008 4:28 pm

fooishbar wrote:it's not about replacing technics with panasonic. it's about replacing national and matsushita and all those other brands with panasonic.

I read that as you saying they're not replacing Technics with Panasonic.

They're replacing all brand names under the Matsushita Electric Industrial Co., Ltd. umbrella with Panasonic. This includes Technics.

But, I think I just misinterpreted what you wrote.

Post by **fooishbar** » Mon Jan 14, 2008 4:29 pm

yeah. i meant that the point of the exercise wasn't to get rid of the technics brand, but that it's just a side effect of much bigger things.

Direkt · Post by **Direkt** » Mon Jan 14, 2008 4:30 pm

Indeed.

Sustain · Post by **Sustain** » Tue Jan 22, 2008 5:28 pm

does it specifically say they're actually going to piss off the 'technics' name?

doubt they would kill off a popular brand which is of such a high profile and well respected in what is a large market. EVERYONE uses techincs.. from clubs to librarys to studios to radio stations to galleries to student unions, etc.

good branding is a powerful thing which is very difficult to establish and maintain... panasonic would realise this

*catalyst · Post by *catalyst » Wed Jan 23, 2008 5:54 pm

Sustain wrote:does it specifically say they're actually going to piss off the 'technics' name?

doubt they would kill off a popular brand which is of such a high profile and well respected in what is a large market. EVERYONE uses techincs.. from clubs to librarys to studios to radio stations to galleries to student unions, etc.

good branding is a powerful thing which is very difficult to establish and maintain... panasonic would realise this

Read link ftw

Direkt · Post by **Direkt** » Thu Jan 24, 2008 9:59 am

Sustain wrote:does it specifically say they're actually going to piss off the 'technics' name?

Yes.

Hence the point of this thread.

Sustain · Post by **Sustain** » Thu Jan 24, 2008 3:58 pm

my bad. i read the article twice but missed the little summary above the title

panasonic are crazy talking

dopamine · Post by **dopamine** » Fri Jan 25, 2008 4:44 pm

nic wrote:this is bad news imho

wot if you have a camo technics record bag? will it need to be rebadged?

http://www.nuskoolbreaks.co.uk/viewtopic.php?t=47737